Based in Berlin, OR ELSE is a sustainable label specialising in organic cotton underwear with vibrant hand-dyed patterns. Elise founded the brand in London three years ago, driven by a commitment to craftsmanship and sustainable practices.

OR ELSE prioritises comfort, ensuring their underwear moves seamlessly with your body. Each piece is meticulously hand-dyed, cut, and assembled using sustainable and ethical materials. The brand keeps its impact low through small-batch production runs, reflecting a dedication to responsible and eco-friendly fashion.